Tried a little something different at a recent trade show. We decided to set up a table at the recent Builders League of South Jersey expo (http://www.blsj.org/). This show is designed to let area builders know what services are available from other members of the organization.
Last year, we kinda went overboard. We invited one of our clothing suppliers to bring a display of outdoor and work clothing. We also had former Philadelphia Flyers player Brian Propp signing autographs at our booth. While we generated a lot of interest at our booth, we weren't able to convert that buzz into many sales.
This year, we invited our neighbor, magician Richie B (http://www.richiebmagic.com/, in case you're interested) to be at our booth to entertain people. Our thought was that he could at least get people to stop for more than a second or two.
Mission accomplished.
Not only did Rich entertain a LOT of people, he also created some tricks specifically concerning our printing and ad specialties capabilities. Additionally, at the conclusion of each trick (most lasted 1-2 minutes, he would place one of our brochures into the spectator's hands and then introduce them to us.
Very classy, very professional, and very successful.
We just started our first round of follow-up phone calls to people who handed us their card and expressed an interest in our services. I'll keep you posted....
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