Interesting trade show stats

I recently attended a seminar on tradeshows, and one statistic during the presentation really stuck out.

According to the speaker, statistics have shown that only 12% of the tradeshow attendees are your customers. Think about that -- for every 100 people in a trade show on any given day, only 12 of them are potential customers for your business.

Crazy numbers, isn't it? If you expand on those numbers, if there are 5000 people in attendance, only 600 are potential customers.

So what are you doing to get those 12% -- the right 12% -- to your booth? And once they're at your booth, what are you doing to convert them from potential customers to actual customers?

We'll be posting lots of trade show ideas over the next few weeks. Feel free to e-mail us if you have questions..