In the very near future, we're going to writing an entire series of articles on tradeshows. This will (hopefully) have all the information you need to ensure that you or your company gets the most bang for its tradeshow buck.
We'll be discussing everything from what to wear, what to distribute at your booth, what activities to have, pre-show mailings, post-show follow-up and lots more. We think it'll be very helpful information for you, whether you're a one-person business thinking about setting up at your local Chamber of Commerce show, or the tradeshow coordinator for a multi-national corporation.
As always, your questions and feedback are welcome.
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