At one of my networking meetings the other day, Scott Santos from Tony and Lenny's Auto Services (free plug: www.tonyandlennys.com) had an interesting take on the auto repair business. However, since it's pretty much a universal truth, it bears repeating here:
Good is not always cheap,
and cheap is not always good.
In Scott's world, it would apply to buying brakes or oil changes or other items for your car. In our world, it would apply equally well to the promotional products business. You can get a cheap pen, but how much is it really worth if it doesn't write, or doesn't have a lot of ink, or worse yet, it leaks! (trust me, people will definitely remember your name then -- just not for the right reasons.
Remember, promotional advertising is not the best time to go cheap. Because, as Scott reminds us, cheap is not always good.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment