One of the first questions a customer must make when getting business cards printed is whether they would like them printed with "flat" or raised ink. And usually they respond with a question of their own -- "what's the difference?"
In reality and price, there's usually no difference. One is not "better" than the other, nor is one "more professional" than the other. And it's pretty much split 50-50 between business that have raised print (or "thermography") or flat cards. So how do you choose?
If you have pictures, or lots of colors, or very small print on your cards then you almost have to go with regular printing. If you have just a few colors on your card, or maybe just a logo and some type, thermography may be a viable option for you.
So what exactly, is thermography? Thermography is the process of spreading thermal powders on wet ink and heating it in order to melt the powder into a single solid mass ,which is raised above the printed surface.
If you need more information, or if your boss might drop a pop quiz on you, I'd recommend checking out this site:
http://glossary.ippaper.com/default.asp?req=knowledge/article/154
In addition to business cards, thermography is also used on letterhead, envelopes and business cards. If you'd like to see samples of thermography, feel free to drop me an e-mail at: Rich.Bradley@proforma.com
That's it for now!
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