27 ways to get publicity -- including 10 free ones!

After years in this businesses, we finally wrote down a list of ways that businesses can get publicity. And the list surprised us!

Our list includes 27 ways that a business can get publicity. Sure, we broke out "advertising" into 8 different ways, since various forms of advertising media present their own special challenges and rewards. However, that's still a whole lot of ways for a company -- large, small or single-person -- can get people talking about it.

The best thing that we discovered with this list? There are 10 ways that cost nothing, or almost nothing, for the company.

In 2010, we hope to present these ideas to various organizations as part of our marketing efforts (by the way "Be the Expert -- do presentations to groups" is one of the items on the list). So, if you'd like for us to speak to your business-focused group or organization, let us know. Or, if you'd like more information about our list of 27 Ways to Get Publicity, send us an e-mail.

We also have plans to publish an e-mail blast detailing one aspect of publicity each week. If you want to receive it, just send us your e-mail address and we'll add you to the list.