It seems like the trade show season is upon us. Time to break out your best welcoming smile, your stack of business cards, your most comfortable shows, and your best ideas and ... then what?
If your company is like most, you're either going to set up or attend a trade show sometime in the near future. And, if you're like most companies, you probably will drag out a tablecloth or the tired booth design and hope to draw people to you booth with some pens or some frisbees or some trite idea.
But you don't have to.
Through the miracle of Facebook, we recently were able to put together a list of 30 trade show promotions. We don't mean 30 different things to give out at your booth, but rather 30 ideas for activities that you can do at your booth to generate buzz and traffic..and hopefully sales. Some of the ideas are BIG ideas...and some are admittedly small. The one thing they have in common, however, is that they have all been done before and they all worked before.
We've also put together a three-page Marketing Checklist to help companies with their marketing programs -- which should include trade shows. In fact, this checklist can easily be adapted for a specific event, like a trade show or product launch or mailing program.
Curious? Interested? Let us know....
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